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IMO pledge campaign to reduce T2 diabetes

24th April 2019

TDAW_pledge_photo.jpghe North West Coast SCN has been working with the IMO, a local Blackburn based charity which is focusing on diabetes, obesity and mental health as part of their health and wellbeing priorities.

During Diabetes Awareness Week, the charity made a commitment to educate local adults and children around the risks of type 2 diabetes. Raising awareness was an important goal, but their ultimate aim was to encourage people to make small changes that could potentially lead to longer term behaviour change. Harnessing the power of video, social media, a ’pledge’ poster campaign  and engaging with people taking part in local activities, they reached out to a wide audience, who made pledges like eating less sugar and fatty food, cutting out sugary drinks and being more active during the course of the week.

“The common message across the board was to show how high sugar and fat consumption and lack of exercise link to type 2 diabetes and serious physical health problems"

IMO work with the local population at grass roots level and were able to take advantage of the direct links they have with local sports, community and faith groups to reach lots of people, including hard to reach groups.

They shared photos and videos of people making their pledges, and some of the education sessions, on social media to encourage others to join in and make everyone feel part of something much larger – a national campaign empowering people to take control of their health and wellbeing.

Ahmed Emam, health and wellbeing lead at the IMO said:

“All people reached were educated using the materials from the Diabetes UK national campaign, as well as through more meaningful, personalised and interactive activities, such as video snippets and snaps of some of the education given around preventing type 2 diabetes. We felt that videos were easier on the eye and give a true reflection of the participants’ commitment to the campaign.

“The common message across the board was to show how high sugar and fat consumption and lack of exercise link to type 2 diabetes and serious physical health problems, such as amputations, high blood pressure and cholesterol.

“All participants were grateful of having such awareness raised and many advised they learnt new things around the risks to one’s health that are associated with a high sugar intake. The outcomes and pledges showed us that the message was well delivered.

“The overall relevance to wider communities is to show that IMO are well in touch with the national campaigns and are actively promoting and backing the national agenda of reducing sugar intake and helping prevent type 2 diabetes among the wider population. The links IMO have via our social media platforms give us a much wider reach and help increase awareness of the work we are doing in line with the national agenda and objectives.”

 

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